

In this bonus episode of the 88 Names podcast, we talk to Simón Rojas and Amir Ebrahimnia, co-founders of the Toronto-based ad agency Derooted Immersive.
This was our only podcast interview to be recorded during quarantine. We discuss the impact of the pandemic on current business and speculate about how it may affect the future of VR and other technologies that allow people to connect remotely. We also talk about the risks of conducting guerrilla marketing campaigns in a nervous world. (Pro-tip: If you’re going to stage a mock pirate ship battle in a big city harbor, make sure to let the cops know about it in advance.)